The Retail Trifecta for Data Analytics: Marketing, IT and Real Estate
It is this trifecta of people, processes, and places that delivers more contextual insights and leads to a better understanding of what customers really want. These days the retail industry is all...
View ArticleEBay Redesign Combines Best of All Worlds for Enhanced Customer Experience
By creating a more personalized experience eBay can create lifetime value for their customers. Consumers have multiple options when it comes to purchasing products and services and the lines have...
View ArticleLeveraging Data To Create Lifetime Relationships
It is no longer enough to send a communication or suggest a product based on a customer’s previous purchases. Retailers must create a positive customer experience by investing in the future to build...
View ArticleBuilding Retail Brand Loyalty
Shopping behaviors have changed significantly with the introduction of the Internet several years ago and, more recently, the explosive growth of mobile devices. We now live in an “omni-channel” world...
View ArticleOptimizing Customer Interactions
Retail executives are facing one of the most competitive environments in decades and the battle to win customers and foster loyalty can only be won by those committed to ensuring a highly-personalized...
View ArticleCustomer Experience Still King at NRF 2013 Annual Conference
There was a certain level of energy and enthusiasm at this year’s National Retail Federation annual conference that reflects the role of today’s retailer in bringing about economic change. In his...
View ArticleTop 5 Ways to Ensure Customer Loyalty
When I think of Dunkin’ Donuts, I reminisce about the 1984 “time to make the donuts” commercial where the donut maker got up before the crack of dawn to make delicious, fresh donuts every morning....
View ArticleSam’s Club, Amazon Receive Top Ratings for Customer Experience, According to...
Sam’s Club and Amazon earned the top spots in the retail sector of the 2013 Temkin Experience Ratings, which is based on a study of 10,000 U.S consumers. The Temkin Experience Ratings evaluates three...
View ArticleEngaging the Socially Connected Shopper: Six Keys to Success
Today’s shoppers are demanding consistent, personalized omnichannel relationships with brands. They are connected to social networks and armed with mobile devices that they are ready to use at every...
View ArticleCreating a 360-Degree View of the Customer Will Improve the Retail Experience
According to retailers, customers are more likely to perceive a better retail experience when they receive a more personalized encounter. These findings, gathered from a new study from TimeTrade, also...
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